Pearson is the biggest education publisher in the world, and we’d be surprised if you had never read one of their books before.
The company revealed that they had reached a “digital tipping point” with most of their sales being digital, and so they announced that Pearson will be slowly phasing out print books and going completely digital.
The publishing giant will be introducing a Netflix-style digital library, which will allow students to buy as well as rent digital books. There are also talks of implementing comments onto the site to allow students from all over the world to share what they thought of the textbooks.
John Fallon, chief executive, told the Financial Times: “We are now turning the page on college textbooks and moving much more to a digital-first model.
“There will still be [print] textbooks in use for many years to come but I think they will become a progressively smaller part of the learning experience.
“We learn by engaging and sharing with others, and a digital environment enables you to do that in a much more effective way,” Mr Fallon said.
Pearson will print new editions of only about 100 of its 1,500 university-level books next year, compared with 500 last year, while more regularly updating electronic versions.
Although this decision was made for financial reasons, people are rejoicing Pearson for reducing their carbon footprint by going digital.
Not only will the ebooks mean that students are happy about the environmental impact, but they will also be happy with the cost.
Pearson’s e-books can cost about $40 on average and go up to $79 for additional learning tools like homework assistance. That compares to prices that can go as high as $200 or $300 for a print textbook, according to Pearson CEO John Fallon, though students can still rent one for $60 on average.
It will be interesting to see if other competitors of Pearson will be adopting this new digital strategy, or if other non-education based publishers will as well.
What do you think? Are you a textbook-mad? A paper-person? Or are you ready to embrace a fully digital learning style? Let us know in the comments!